Staff Directory

- Title:
- Director of Website and Digital Strategy
- E-Mail:
Matt Simon is in his 28th year with the Texas A&M Athletic Department, serving as Director of Website and Digital Strategy. In his role, he oversees the department's official website, 12thman.com and the 12th Man Mobile app. Among other duties, he also handles live streaming of press conferences, coaches shows and special events, maintenance of video content on the Aggies' YouTube channel and the 12th Man TV smart TV (OTT) app, the distribution of the department's weekly newsletter, oversight of the Studio 12 podcast and more.
A 1998 graduate of Texas A&M with a degree in journalism, Simon has almost two decades of play-by-play experience--serving as the voice of Texas A&M softball from 2002-07 and again from 2020 to the present. He has also called men's basketball and baseball games and voiced soccer and volleyball broadcasts in the mid-2000s as well. Simon also has served as both play-by-play announcer and analyst for SEC Network digital broadcasts of softball and baseball.
Through over a decade with 12th Man Productions and 12th Man Creative, he helped oversee the strategy and direction of the department's 45 social media accounts along with maintenance of the official athletics website. Prior to joining 12th Man Productions, he spent five seasons in the A&M athletics communications office--two years in charge of the publicity and coverage of the nationally-ranked men's basketball, men's golf and equestrian teams and three overseeing baseball and assisting with football. Simon served twice as the local media coordinator for the NCAA Women's College Cup, held in 2007 and 2009 on the Texas A&M campus.